3 Reasons Why You Should Work With Micro-Influencers

Numerous marketers make the mistake of using follower count as the determining factor to work with an influencer. They should start with their campaign objective for a number of reasons but the main reason is there are different influencer marketing strategies for desired outcomes. If the brand is trying to generate sales then working with an influencer with the most followers won’t achieve their campaign goals as expected.

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Aj Cartas